Mobile Users Abandon Websites – 5 Reasons

Home / Mobile Users Abandon Websites – 5 Reasons

1. Non Responsive Websites
The mobile web continues to grow, with reports over Christmas revealing mobile commerce make up 37 % of all online retail sales. The majority of larger brands have a responsive site that will reconfigure its screen according to screen size.
2. Popups.
Popups are usually bad, however are particularly undesirable on a small mobile screen. They obscure the content and are typically hard to close, with a tiny ‘x’ in the corner.

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Page Authority

Dyslexia

Dyslexia

3. Poor Payment Options.
Payments stay one of the most significant barriers to mobile commerce. Users currently have the following alternatives:- It is all well and good increasing page authority to bring a webpage further up the rankings, but if the e-commerce part of the website functions poorly the internet marketing potential of the website is not optimised effectively.
a)Enter credit or debit card details manually (can be tedious, even on a well optimised website).
b)Use conserved payment and address details from previous purchases. This is among the reasons for Amazon’s success on mobile.
c)Use an alternative payment alternative like PayPal. In this manner, users need only get in an e-mail address and password.

4. Tiny links.
Hyperlinks on mobiles websites, specifically calls to action, should be easy and easily visible to click. They must likewise be enough area in between them to avoid unintended clicks.
It’s still all too common for websites to think they can make do with fiddly little links and buttons that are difficult to press and exceptionally irritating. An optician with a special interest in dyslexia, treats those dyslexics with reading difficulties with reading difficulties with colour tinted lenses. A specialist dyslexia test is required and the optimum colour for the lenses is determined with an instrument called a coloritmeter. Ironically, reading tiny links on an optician’s website reduced new clients. The website was updated to WordPress by a web designer in the Chingford area and new clients with dyslexia became more frequent.
5. Sluggish loading pages.
Page load speed is vital in ecommerce, and if anything it’s probably more important in mobile commerce as people commonly rely on their phones when they’re sidetracked or seeking to consume time, so they do not want to linger for ages while pages load. A telephone answering firm provides swift response on behalf of many clients but its website has not been updated for three years. As a result, the number of new clients requiring call answering is falling. The website is in the process of being updated.
And though websites can do little about unreliable 3G connections they can easily take action to restrict their page sizes and strip out any unnecessary content or functions.
Not an ecommerce site, Facebook’s app made use of to be one of the most painfully sluggish mobile experiences around, though Thomas Cook’s site beats it hands down.
The loading ‘circle’ is an all too familiar website sometimes.

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