HTML v CMS/ WordPress for Search Engine Optimization

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HTML v CMS/ WordPress for Search Engine Optimization


  1. A well optimised as well as responsive HTML website is most likely to rate equally with a similarly well optimised CMS website like WordPress. This is based on the assumption that they are responsive to the size of the screen. The majority of WordPress themes are responsive yet not all HTML sites are.
  2. There are outstanding complimentary WordPress Plugins that make it fairly easy to make sure you have great on-page optimization.
  3. There is some proof that Google expects a WordPress website to be frequently upgraded and rankings might fall if this does not take place. This is not true for HTML sites where Google accepts them as staying the same.


A well-optimised HTML website is likely to rank as highly as an equally well optimised CMS internet site like WordPress.

Two different study groups contrasted HTML sites with WordPress websites– AngelDigital as well as TopicSpan

TopicSpan looked at 4 specific niches, 2 of them are reduced competition specific niches and the other 2 are instead active from a competitor’s point of view. For each particular niche, they set up three sites: a WordPress site, a PHP/HTML website, and a Joomla website. Having monitored them for 8 weeks, it turned out that all the websites initially were ranked at about the same position. When they made use of some offsite SEO or used and an expert in small business web design from Essex, the websites went up in the rankings by roughly the same amount.

However, after 8 weeks they saw an interesting adjustment. The WordPress websites started to go down in the rankings. New posts were added as an experiment and they went up a little but they really did not get near their first ranking. The Joomla websites experienced a comparable ranking degeneration, yet not as considerable as the WordPress internet sites. Their recovery after adding new posts was furthermore not up to their original degree. The HTML websites did very well and they did not fall in the rankings in 8 weeks.

AngelDitial made use of two websites – one established with WordPress and also one coded with HTML/ CSS. Both websites were established with targeting the identical niche in mind. Both had comparable content, although distinctive to every website. All SEO work was the same. Both sites were set up at the exact same time, established with analytics making use of separate accounts. A small amount of web link building was done, getting the same high quality web links, making use of the same categories and so on.

Both websites were rated by Google and obtained a third page ranking fairly rapidly for the target keywords. One website (the HTML/CSS site) was a couple of positions higher than the other. Neither site was updated. After a short amount of time, the WordPress site began to fall in the rankings. The other internet site coded in HTML/CSS continued to be where it was. This would support the theory that Google anticipates that you will update your WordPress site as consistently as a blog site and using keyword research techniques can help.

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If you have a builder doing loft conversions in St Albans with a WordPress website, this would imply that you would need to update posts on a regular basis about topical issues like building regulations, planning permissions and precedents set in St Albans or types of roof extensions to maintain a good ranking on Google.



There are fantastic free WordPress Plugins that make it fairly easy to ensure high on-page optimization.

Free WordPress plugins like Yoast or All in One SEO pack mean that it is very easy to optimize your website pages.

Google anticipates a WordPress site to be frequently upgraded so rankings may lower if this does not occur.

Google excels at acknowledging that your site is using the WordPress platform.

This is not true for HTML sites where Google approves them as not changing. Absolutely, WordPress makes several SEO jobs very easy. Using great plug ins like All in One SEO pack, you could type up your articles in a wonderful WYSIWYG editor, use your own titles, descriptions and also keyword phrases, tag and also categorise your articles and also use permalinks to take advantage of having your keyword phrases in the URL for each short post.


A company delivering leaflets through letterboxes with a WordPress website could easily post new articles to their website covering topics like printing and distribution, tracking services or direct marketing ideas and this would help them to stay near the top of Google.

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